TAIT offers a unique sensory experience with Kinetic Art Sculpture in Las Vegas


TAIT offers a unique sensory experience with Kinetic Art Sculpture in Las Vegas

TAIT offers a unique sensory experience with Kinetic Art Sculpture in Las Vegas

United States – Restorer Mr. Chow commissioned TAIT Towers – the company behind the creation and manufacture of the impressive Omnia chandelier, the Olympic ceremonies in Sochi, Cirque du Soleil and the staging of world tours including the Rolling Stones, U2, Maroon 5 and Taylor Swift – to create a one-of-a-kind piece of kinetic art to hang at the entrance to her new restaurant at Caesar’s Palace, Las Vegas. TAIT worked closely with Mr. Chow and his team to create a unique centerpiece for the restaurant and its customers while remaining true to the Mr. Chow brand. The result exceeded expectations, and at the opening in December, restorers cheered the night away as the kinetic sculpture migrated into different configurations.

The 26-foot diameter fiberglass kinetic art sculpture known as the The moon is a limited edition work of three, with two artist proofs consisting of six pieces and three of the pieces (the petals) being able to move in different configurations before returning to its ultimate moon form. Additionally, the entire structure is controlled and operated with TAIT Navigator, TAIT’s proprietary automation system, and can be adjusted vertically despite its impressive weight of 3,800 pounds.

“TAIT’s reputation for its dynamic work in the entertainment industry and its ability to be what I would consider a ‘one-stop-shop’ was an ideal partnership for me. I knew I wanted a mobile focal point for my restaurant. I designed the kinetic moon, and they were able to take my concept and produce it from start to finish, including the technology component, ”says Chow. Likewise, TAIT Vice President of Business Development Gemma Guy, who worked closely with Mr Chow and his team, shared those sentiments and added: to manipulate and control what we create. With Mr. Chow he came to us with the design and we were able to ask our TAIT team to determine the materials, weight, space and how it would work best by building a prototype in our workshop and applying TAIT Navigator software to assess the appropriate revolutions and speed.

But, while a one-of-a-kind piece of kinetic art would seemingly be more than enough for a new restaurant, TAIT and Mr. Chow had the foresight to capitalize on a grander vision. They set in motion a complete, unique and sensory sensory experience for clients.

Mia Tinari, Global Head of Marketing and Communications for TAIT, explains: “With TAIT’s growing involvement in experiential marketing and kinetic architecture and art, the partnership with an iconic and visionary conservator like Mr. Chow , is idyllic. We have created a work of art that will undoubtedly live on in perpetuity on the Internet through images and videos, but will also be accompanied in real time by the smells and tastes of Mr. Chow’s world famous food.

Fortunately, for TAIT, Mr. Chow’s restaurants are already successful on their own. People book well in advance to eat there. Having this strong brand has allowed TAIT to create a kinetic art sculpture that customers can see, but also complements food that entices the palate.

“We have jointly manifested an additional element to the overall customer experience by creating a true sensory experience capitalizing on all of their senses. This kinetic moon sculpture is an art that you want to see, that you want to capture with your lens, it is a stunning visual that you want to share with others. But what is even more exceptional is that it is accompanied simultaneously by all the aromas and tastes in preparation, ”Tinari shared.

And Mr. Chow agrees, because he explains that his restaurants are like the theater. They create the perfect experiential balance between dining and seeing a ‘show’, and this one in particular has really capitalized on that concept.

“From the start, like in all my restaurants, I consider the customer experience. I want them to walk away feeling like all of their senses have been completely stimulated, ”Mr. Chow said.

Mr. Chow Caesar’s Palace Las Vegas restaurant will officially open on January 20e 2016.

Jan. 15, 2016


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